MBV first draft 1 min

Demographics

Demographics is a particular section of a population. This can be based on age, race, sex, economic status, level of education, income level and employment, among others. 

Social demographic table...

Stereotypically certain genres of music will be more fitting to certain classes than others. For example class A are stereotypical listeners of classical music and would be considered strange if they listened to punk due to its anti-establishment and sometimes even anarchistic ideologies. 
However classical music do not tend to have music videos therefore I can not stereotypically associate a music video with this social class. Although, the fact that this has no music video could relate to the higher class having the free time and money to go to the opera and to orchestral performances etc...
Middle class and Lower middle class could both stereotypically be fans of similar musical genres as I believe that this consist of a mixture of most genres due to being in between. 
Although, working class would stereotypically be fans of rock music, or even punk or rap. This is because the topic within these genres is often about real life problems and life issues that are not really effecting the higher classes. For example Blondie- Hanging on the telephone would be more appealing to lower classes due to it referring to issues much more strongly directed at them.

Storyboard

Filming

We went to a run down/urban area within the outskirts of Beverley. This made a very good seen to film as it suggested a sense of rebellion within the band, this follows stereotypes of the music choice as it has ideologies of drugs and rebellion.
I had also used rehearsal rooms in order to shoot performance elements of my music video due to the high quality equipment which is conventional of the genre. It also made the performance much more believable as the band could actually perform realistically. I mainly used hand held shots in order to move the camera quickly to create a much more hectic feel to the video. However I still used a tripod for a much more steady shot when wanting no movement.

Scheduled studio filming times

Equipment used to film...

Mise-en-scene used...

I used Fender products as they are conventionally used within this musical genre and therefore fits the music very well.

The large amp and two guitars make the scene look much more legitimate due to the expense of this equipment and the high desirability of it.

The Wytches – ‘Wire Frame Mattress’ textual analysis

The Wytches – ‘Wire Frame Mattress’ textual analysis

I will be analysing the music video to The Wytches – Wire Frame Mattress using technical elements to support this.

Cinematography is used to create meaning to the audience within this video. It creates links with both the lyrics and genre of music within the video and reinforcing the video and songs meaning. This is done through the use of a medium long shot to start the video. The use of this shows the band on a low platform stage in a fairly dull, dark set. This however is not really an establishing shot due to it being heavily blurred in order to create a much distorted and almost delirious feel to the shot. This paints the picture for the rest of the video due to it having blurred elements throughout and retains the dark and smokiness throughout also. Close-ups are also regularly used within this video. For example, there is a close up to Christian Bell (singer) during the bridge to the break down. This singles him and his singing out due to vocals being the only thing heard in this part of the song. This therefore creates a visual representation of the song within the video, creating meaning for the audience. This shot then goes to an extreme close-up onto his mouth to furtherly highlight his singing and build it up greatly before the instruments come powerfully back into the track. Close-ups are also used to highlight instruments within the music video and therefore isolate them in the shot forcing the audiences focus upon it. This however does not completely isolate other instruments as the edits are very short and fast which shifts the audience’s attention around the band and different instruments. This creates a high level of disorientation within the video which could suggest an almost drunken gig experience. This is also reinforced through the smoke and blurred effect.   There are also a lot of medium shots showing the whole band performing together. This therefore shows the band together rather than individuals, and also connotes equal importance and status within the band. This suggests that they are all equally influential in terms of their musical input. This is also suggested through how they are captured on camera. Every member has a similar amount of screen time and they are all regularly shot from lower angles. The use of low angles conveys dominance and authority, this could therefore relate to them being the focus of the video and looked up to by the audience due to them being the creators of the music of which the video is for.

Mise-en-scene is also used to create meaning for the audience within this music video. The bands dark clothing and long hair are all iconic conventions of this heavy alternative rock genre. Long hair has almost become a stereotype of this due to its unconventional and non-popular style within modern society. This therefore reflects the less popular style of music itself and the fact that neither their aesthetic nor music is generally conforming to societal norms. The instrument choice is also conventional of the genre. However, Christian’s choice of guitar within this video is slightly unconventional of him, the band and even the genre. Although the way it is thrashed about and dangled low arguably makes up for this due to these being very prominent features within this alternative genre. Also, the guitar being a Fender is also very iconic of this alternative/punk like genre and are chosen over all else by many bands within this musical field. The use of green light reflects the style of music and the ideologies it retains. The use of this dark green and black creates a very gloomy tone to the scene and almost creates a sense of doom to the video. This reflects the darkness of the music and the almost doom rock like sound that the band are loved for. This therefore appeals to the audience due to fans of the band liking this style of dark, and dinginess which would lead to them also liking the music video due to it being a fitting reflection of the band music. Although this use of green could also relates to its connotations of life and growth which could reflect the fact that the band were becoming quite big in the music world around the time of the music video. Within the video Daniel Rumsey (the bassist) is shown to be wearing a Misfits t shirt. Misfits are an American punk rock band often recognized as the progenitors of the horror punk subgenre, this therefore appeals to the audience due to The Wytches fitting loosely within this sub-genre too. This also shows the band to be fans of this music which can personalise them showing them as real people – which can also be considered appealing by the audience of the music video.  

Editing is also used to create meaning within this music video. The use of very fast, short edits does this and creates a distorted and delirious effect which reflects the distortion within the music itself.  This also creates disorientation within the music video which almost suggests a drunken gig experience. This is also reinforced through the cinematography of a handheld camera and that they are shot from a slightly lower angle from the area that a crowd would usually be. However, this fast pace increases during the instrumental parts that highlights the build-up within the actual music and reinforces this link with music and video. This speed increase reflects the increase of intensity within the music itself; therefore this is a fitting editing choice in relation to the song. Text at the start is also used to create meaning for the audience due to it being the bands name and the song title. This therefore tells the audience the name of the song and band providing them more knowledge about the band and song. This is also in a very unconventional wavy font which reflects the unconventional nature of the band and their music. This therefore reinforces the videos reflection upon the music itself being distorted and non-mainstream.

Initial ideas

1. Idea 1 is to have a performance based music video in a run down garage band style set-up. This would be edited at a very fast pace linking to the high intensity of the music. This would involve a bassist, guitarist, drummer and singer as this is a conventional band line up which would therefore conform to the ideologies of a band.
2. Idea 2 is a selection of various montage clips, relating to music, distortion and a slightly rebellious life-style. I will use shots of stereotypical situations and activities that people of this genre enjoy. 
3. Idea 3 is to have more of a story element rather than being only performance. This narrative would be in relation to the lyrics suggesting a sense of post breakup suffering and sadness. This would also turn into anger as this fits the distorted anger within the music.