You made Me Realise music video

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Digipak

Question 1

Question 2

Question 3

Question 4

Digi-pak

This is my digi-pak design with my record label logo added (circled). This creates a more believable and realistic products as it provides an extra bit of information which makes it look more professional. 

Record label logo

This is a record label logo design I created to use on my product. I used my own artwork in creating this logo,the use of the eye and lightning bolt are  often used within this genre and also suggest an element of darkness which is conventional. I chose the name Fuzz Records as Fuzz reflects the genre of music that my song is associated with due to the highly distorted guitar tone. Definition 2 shown in the image reinforces     this and makes it a fitting name and also believable of a label that would have this band signed.
 

Existing posters within the genre

 These are some existing posters within the same genre. The first and the last both have the album cover of the album it is advertising as the main background. However, these are extended to fill the non square shape. in the bottom poster it is not stretched, it has extra imagery that is not featured on the front cover although follows the same style and layout. 
The layout of text on the first is very minimal. This could be due to the art being the focus which is common of the genre as expression is a key focus.
The second poster uses photography as the main focus. However the picture on the left one is similar to the one on the front cover but not in negative. This therefore creates some continuity between the poster and the cover although it is a different photograph.

All three of the poster incorporate the name of the album and the name of the band, they also use the bands recognizable logos and font styles. This creates continuity between the bands products making them effective. 

My digi-pak in comparison to My Bloody valentine - Loveless

Digi-pak

MOTE

I decided to name the band Mote, this is a song by Sonic Youth and therefore conforms to genre conventions due to them being within the same genre with the same audience and fan base.

The meaning of the word itself could also reflect the genre as in terms of popular music, it is just a small speck within music due to its unconventional nature and anti-establishment ideologies.  

Sonic Youth - Mote

Digi-pak analysis

OK Computer - RADIOHEAD

This album cover is more art orientated and was illustrated by Stanley Donwood. This reflects the music itself and also its genre. It incorporates the album and band name which is conventional of album covers. However, this is not the focus due to it being small in the top right corner which provides focus upon the artwork itself. The cover is being used as another platform of expression which has more meaning to the artist than the audience itself. This relates to the genre due to their shared flouting of conventional musical expectations. 
The disc itself is very basic, and only incorporates a small band logo and some crediting in a small black font. 
This simplicity could be due to the CD itself containing the musical art and therefore needs nothing extra. The inner sleeve is also another piece of art. It 


follows the same style and similar content to the cover creating continuity between each section of the album art.
The artwork itself is very pale. The cover retains the appearance of movement and speed. This distorts the image and creates a generally very unconventional album cover of which reflects the band and their music very effectively. 
The back cover incorporates Donwood's art again reinforcing this continuity. It also incorporates the track listen which is conventional of a back cover.  

 Loveless - MY BLOODY VALENTINE

Similarly to OK Computer, this album cover is more of an art piece. However, this uses a heavily distorted photograph of a Fender Jazzmaster. the guitar itself reflects the music due to this being highly used within the Shoegaze genre. The distortion of the image reflect the high use of pedals within this album and a very experimental use of distortion and pedals within the guitar sound.
The back cover is the same image however a different photograph from a slightly different angle. This creates a strong theme and a very high level of continuity. It doesn't incorporate a track listen which is very unconventional of a back cover. This could be due to the music itself being very experimental and does not conform to musical conventions.
The CD also has the same image as the front cover with slight differences. The repetition of this image creates a high level of continuity within the album cover and reinforces the distortion and disorientation within the music itself. 
The inner sleeve is yet another picture of a Fender guitar reinforcing this genre convention. However, this time it is white and blue similarly to OK Computer. It also has the track listing on rather than on the back cover. This is unconventional which can again be related to the music and bands ideologies. 

VS - PEARL JAM

Like Loveless, This album cover is more photography based. The album's cover art, photographed by Ament, features a blak-and-white picture of a sheep from a farm in Hamilton, Montana. According to Ament, the cover was a representation of how the band felt at the time, with Ament stating "we were slaves." The album booklet contains additional drawings and writings by Vedder, including one page apparently doodled at a business meeting that says "I will never trust anybody again." The lyric page for "W.M.A." features a portion of a news story concerning Malice Green, allegedly a victim of police brutality.
The cover itself therefore has more meaning to the band than the audience due to its inexplicit meaning. To the audience it is simply a picture of a sheep.
The back cover on this incorporates the track listing which is conventional of an albums rear cover. 
The CD itself is a solid orange. This contrasts greatly with the black and white images surrounding the rest of the album art. 
The inner cover also has images of sheep. This creates continuity between each section of the album and therefore creates an effective album dig-pak. 

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Costume and prop research

 Costume research

For this I have chosen the examples of Nirvana, My Bloody Valentine and Sonic Youth to research this late 80's early, 90's form of punk/grunge/shoegaze aesthetic. 

Long hair is a common trend within these bands and is pretty conventional of the genre. Although not all have long hair, however when short it retains a messy/ungroomed look. This suggests a lack of vanity within these underground alternative punk genres. 

The clothing worn is often oversized/loose fitting, there is a distinct lack of vibrant colors and darker/dull colors or a worn vintage look was very prominent. I have tried to replicate this aesthetic within my band members for my music video. leather and denim jackets were often worn within these genres as are old, oversized jumpers and cardigans.

This all relates to both genders as the female members also wear oversized clothing and have an overall messy, low-vanity aesthetic. 
I have tried to emulate this style with the choice of my band. I chose my band based on their aesthetic as they share similar style to the examples I have analysed above.  

Set and costume

Costume ideas...

Fender Jaguar

Fender guitar – These are very iconic of the genre of music especially a Fender Jaguar or Fender Jazzmaster.

Also, fairly plain/dull colours rather than vibrant bright ones will be worn due to this being much better fitting of the genre.

My band will be equipped with instrument.

They will be dressed in vintage, over-sized clothing relating to this genre. 

       My band members will not be dressed in the popular/conventional fashion due to the music itself not conforming to traditional or popular conventions.

Set...

My video will consist of different sets and locations. I will incorporate a section within the green room using the overhead lights on their red effect, this will create the sense of a live performance within  small venue. This red lighting will create a much darker, evil feel to my video which will reflect the rebellion within the genre. 
I will be shooting some of the video in run-down urban locations such as scrap yard in order to reinforce these rebellious ideologies stereotyped upon this alternative genre. I discovered an area on the outskirts of Beverley which was full of old building material, rusty skips, overgrown weeds and bushes and smashed glass. This created a very urban aesthetic to some of my clips which fit my music video well.  

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